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Evidence Guide: SFLDEC011 - Style and manage floristry for events

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SFLDEC011 - Style and manage floristry for events

What evidence can you provide to prove your understanding of each of the following citeria?

Identify event objectives and scope

  1. Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.
  2. Liaise with event planner to determine budget and key venue and operational issues for event.
Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Liaise with event planner to determine budget and key venue and operational issues for event.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare and present concept proposal.

  1. Analyse and document event staging requirements based on detailed review of customer brief.
  2. Contribute ideas to event concept, theme and format.
  3. Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.
  4. Develop options and ideas for floral styling theme and incorporate creative elements.
  5. Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.
  6. Consider options to reduce negative environmental impacts of production and staging.
  7. Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.
  8. Negotiate final cost and details and obtain event planner approval to proceed with specific designs.
Analyse and document event staging requirements based on detailed review of customer brief.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Contribute ideas to event concept, theme and format.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop options and ideas for floral styling theme and incorporate creative elements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consider options to reduce negative environmental impacts of production and staging.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate final cost and details and obtain event planner approval to proceed with specific designs.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare and implement operational plan for floral styling of event.

  1. Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.
  2. Incorporate appropriate risk management issues into plan.
  3. Review, verify and finalise details with event planner.
  4. Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.
  5. Implement, monitor and adjust operational plan throughout production and staging of products and services.
Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Incorporate appropriate risk management issues into plan.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review, verify and finalise details with event planner.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Implement, monitor and adjust operational plan throughout production and staging of products and services.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate staging of floral displays at event.

  1. Coordinate delivery or transport arrangements.
  2. Monitor loading and unloading of all floristry products.
  3. Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.
  4. Evaluate quality of display and negotiate changes with venue staff and event planner.
  5. Monitor and maintain floristry products to ensure optimum appearance throughout life of event.
Coordinate delivery or transport arrangements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor loading and unloading of all floristry products.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate quality of display and negotiate changes with venue staff and event planner.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor and maintain floristry products to ensure optimum appearance throughout life of event.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Dismantle floral styling.

  1. Coordinate transport arrangements.
  2. Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.
  3. Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.
Coordinate transport arrangements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify event objectives and scope

  1. Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.
  2. Liaise with event planner to determine budget and key venue and operational issues for event.
Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Liaise with event planner to determine budget and key venue and operational issues for event.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare and present concept proposal.

  1. Analyse and document event staging requirements based on detailed review of customer brief.
  2. Contribute ideas to event concept, theme and format.
  3. Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.
  4. Develop options and ideas for floral styling theme and incorporate creative elements.
  5. Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.
  6. Consider options to reduce negative environmental impacts of production and staging.
  7. Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.
  8. Negotiate final cost and details and obtain event planner approval to proceed with specific designs.
Analyse and document event staging requirements based on detailed review of customer brief.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Contribute ideas to event concept, theme and format.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop options and ideas for floral styling theme and incorporate creative elements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consider options to reduce negative environmental impacts of production and staging.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate final cost and details and obtain event planner approval to proceed with specific designs.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Prepare and implement operational plan for floral styling of event.

  1. Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.
  2. Incorporate appropriate risk management issues into plan.
  3. Review, verify and finalise details with event planner.
  4. Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.
  5. Implement, monitor and adjust operational plan throughout production and staging of products and services.
Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Incorporate appropriate risk management issues into plan.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review, verify and finalise details with event planner.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Implement, monitor and adjust operational plan throughout production and staging of products and services.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate staging of floral displays at event.

  1. Coordinate delivery or transport arrangements.
  2. Monitor loading and unloading of all floristry products.
  3. Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.
  4. Evaluate quality of display and negotiate changes with venue staff and event planner.
  5. Monitor and maintain floristry products to ensure optimum appearance throughout life of event.
Coordinate delivery or transport arrangements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor loading and unloading of all floristry products.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate quality of display and negotiate changes with venue staff and event planner.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor and maintain floristry products to ensure optimum appearance throughout life of event.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Dismantle floral styling.

  1. Coordinate transport arrangements.
  2. Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.
  3. Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.
Coordinate transport arrangements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify event objectives and scope

1.1 Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.

1.2 Liaise with event planner to determine budget and key venue and operational issues for event.

2. Prepare and present concept proposal.

2.1 Analyse and document event staging requirements based on detailed review of customer brief.

2.2 Contribute ideas to event concept, theme and format.

2.3 Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.

2.4 Develop options and ideas for floral styling theme and incorporate creative elements.

2.5 Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.

2.6 Consider options to reduce negative environmental impacts of production and staging.

2.7 Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.

2.8 Negotiate final cost and details and obtain event planner approval to proceed with specific designs.

3. Prepare and implement operational plan for floral styling of event.

3.1 Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.

3.2 Incorporate appropriate risk management issues into plan.

3.3 Review, verify and finalise details with event planner.

3.4 Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.

3.5 Implement, monitor and adjust operational plan throughout production and staging of products and services.

4. Coordinate staging of floral displays at event.

4.1 Coordinate delivery or transport arrangements.

4.2 Monitor loading and unloading of all floristry products.

4.3 Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.

4.4 Evaluate quality of display and negotiate changes with venue staff and event planner.

4.5 Monitor and maintain floristry products to ensure optimum appearance throughout life of event.

5. Dismantle floral styling.

5.1 Coordinate transport arrangements.

5.2 Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.

5.3 Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify event objectives and scope

1.1 Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style.

1.2 Liaise with event planner to determine budget and key venue and operational issues for event.

2. Prepare and present concept proposal.

2.1 Analyse and document event staging requirements based on detailed review of customer brief.

2.2 Contribute ideas to event concept, theme and format.

2.3 Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements.

2.4 Develop options and ideas for floral styling theme and incorporate creative elements.

2.5 Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner.

2.6 Consider options to reduce negative environmental impacts of production and staging.

2.7 Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products.

2.8 Negotiate final cost and details and obtain event planner approval to proceed with specific designs.

3. Prepare and implement operational plan for floral styling of event.

3.1 Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services.

3.2 Incorporate appropriate risk management issues into plan.

3.3 Review, verify and finalise details with event planner.

3.4 Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation.

3.5 Implement, monitor and adjust operational plan throughout production and staging of products and services.

4. Coordinate staging of floral displays at event.

4.1 Coordinate delivery or transport arrangements.

4.2 Monitor loading and unloading of all floristry products.

4.3 Coordinate on-site assembly and display of floristry products according to job specifications and operational plan.

4.4 Evaluate quality of display and negotiate changes with venue staff and event planner.

4.5 Monitor and maintain floristry products to ensure optimum appearance throughout life of event.

5. Dismantle floral styling.

5.1 Coordinate transport arrangements.

5.2 Coordinate removal and disposal of floristry products and ensure minimal environmental impacts.

5.3 Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

respond to customer briefs, event objectives and prepare:

two concept proposals, each for a different event and different site environment

two operational plans, each for a different event and different site environment

use one of the above plans to coordinate staging of floristry displays for one event to be chosen from the following types:

a large themed social event

a corporate event

an exhibition.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key features of these different types of events:

large themed social events

corporate events

exhibitions

community and other festivals

for each type of event, these key features:

interrelationship between floral styling and other event aspects

types of customer attendees and quality expectations

floristry product options, themes and styles

roles and responsibilities of event planners, on-site event managers, technical staging and venue personnel

intricate characteristics and interrelationships of elements and principles of design and use in large, complex or themed floral products and displays for events and event venues:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

staffing requirements to service floral production and staging for events

operational constraints for:

display of floristry products in different climatic conditions

floral styling within different types of venue or sites:

on-site assembly and display

maintenance for optimum appearance

disposal of floristry products

space and equipment requirements to construct event products off-site at the floristry business and assemble and display at event site

risk management issues to be considered for floral production and staging for events

a range of formats for, inclusions and uses of:

descriptive concept proposals for the floral styling of events

operational plans to guide production and staging activities for events

potential environmental impacts of assembling and maintaining floral displays at event venues and sites and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

environmentally sound disposal methods for these types of floristry construction waste at event venues and sites:

hazardous substances

spoiled and diseased flower and plant materials

flower and plant materials that have a propensity to propagate weeds.